Big data is a scorching hot topic, currently capturing a lions share of the markets available stock of hyperbole and for good reason, data is growing at a meteoric rate.
As we continue to innovate, as business accelerates technology adoption, as the line bleeds between corporate and personal computing and as we interact more in digital mediums we are creating mountains of data. Much of this data is garbage, but some of it is gold (big-data-are-you-creating-a-garbage-dump-or-mountains-of-gold).
Unfortunately with all overly hyped technologies there is a lot of misinformation, failed expectations and the inevitable trough of disillusionment, but that doesn’t mean you have to spend months or years curled up in a fetal position, disillusioned and wondering what went so wrong. With a thoughtful approach you can venture through the murky swamp of your big data and find the insights that provide your company a significant competitive and market advantage.
Something, something this way blogs 