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Posts Tagged ‘Marketing’

Hell-acious marketing

From the sometimes marketing does things right file…

Last year BigFix put out a series of ads that sparked some controversy with folks. Personally I thought they were awesome and was quite proud of our marketing department for the campaign.

I wasn’t the only one who thought it was awesome. BigFix was approached by Universal Studios about collaborative marketing as part of the HellBoy II movie, the result is above. But it didn’t end there – the CTO of a large organization saw the cyber-elf ad in WSJ on his way to work and promptly asked his IT department “who is this BigFix?”, turns out they were in the late stages of a POC with a “competitor” anyway to make a long story short – we demo’d, we POC’d, we closed the multi-million dollar deal.

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For the past so many years you can usually pick out a theme at RSA, some hot/hyped thing that everyone is marketing on about…honestly the only trend I noticed was that the height of exhibitor booths has really gone over the top. It was a forest of vertical marketing stretching towards the heavens like tiny seedlings gasping for inclusion in lead generating customer synthesis. If RSA has any problems with margins this year they should definitely charge vertically next year – which booth size would you like 20x20x20 or a 20x20x80?

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