Hell-acious marketing

From the sometimes marketing does things right file…

Last year BigFix put out a series of ads that sparked some controversy with folks. Personally I thought they were awesome and was quite proud of our marketing department for the campaign.

I wasn’t the only one who thought it was awesome. BigFix was approached by Universal Studios about collaborative marketing as part of the HellBoy II movie, the result is above. But it didn’t end there – the CTO of a large organization saw the cyber-elf ad in WSJ on his way to work and promptly asked his IT department “who is this BigFix?”, turns out they were in the late stages of a POC with a “competitor” anyway to make a long story short – we demo’d, we POC’d, we closed the multi-million dollar deal.