A storm is brewing throughout the analyst community as one of the largest and most influential technology analyst firms comes under fire for one of their highest prized research artifacts – The Gartner Magic Quadrant (MQ) – ZL Technologies has filed a lawsuit alleging damages from Gartner’s Email and Archiving MQ and the MQ process as a whole, in which ZL has been positioned as a Niche player since 2005.
From ZL technologies website (here)…
ZL Technologies, a San Jose-based IT company specializing in cutting-edge enterprise software solutions for e-mail and file archiving, is challenging Gartner Group and the legitimacy of Gartner’s “Magic Quadrant.” In a complaint filed on May 29, 2009, ZL claims that Gartner’s use of their proprietary “Magic Quadrant” is misleading and favors large vendors with large sales and marketing budgets over smaller innovators such as ZL that have developed higher performing products.
The complaint alleges: defamation; trade libel; false advertising; unfair competition; and negligent interference with prospective economic advantage.
For those unfamiliar with analysts, Gartner and the Magic Quadrant let me provide a quick overview: